This vibrant scene of an airport farmer's market was generated using MidJourney, blending imagination with the essence of fresh, local produce in a bustling travel hub.
HANDPICKED
Brand Identity
Client:
Student Project at ArtCenter
Instructor:
Lauren Cantor
Handpicked is a branding project for an airport farmers' market, developed with a focus on strategy, visual identity, packaging, and cross-platform communication—including logo design and social media rollout.
Handpicked is a vibrant and innovative farmers market located at LAX Airport's arrival gates, offering travelers and locals alike a taste of California's rich agricultural heritage. From freshly squeezed juices to handpicked fruits and snacks, every product is thoughtfully curated to deliver a burst of freshness and vitality.
About Handpicked:
Handpicked's monogram is a distinctive symbol that embodies the essence of the brand — the natural and locally sourced products offered at the farmers market.
The word "Handpicked" is elegantly displayed in a clean and modern font, exuding a sense of authenticity and quality. Together, the wordmark and leaf create a visually compelling logo that captures the essence of Handpicked – freshness, quality, and connection to nature.
Monogram & Logo:
Handpicked's typography features Stevie Sans, a modern and approachable font. With its clean lines and balanced proportions, Stevie Sans adds a touch of simplicity and sophistication to the brand's visual identity, ensuring clarity and professionalism across all materials.
Brand Identity:
With a commitment to sourcing the freshest, locally grown produce, “Handpicked” provides an authentic and convenient shopping experience that celebrates the essence of travel and local flavor. From freshly squeezed juices to handpicked fruits and snacks, every product is thoughtfully curated to deliver a burst of freshness and vitality.
Brand Packaging:
Merchandise:
